Celebration Foundation’s Social Media Guide

*Please note this is a school assignment intended to create best practices and brand guidelines for a company. The information below does not reflect Celebration Foundation’s current brand guidelines. Some information may be used as best practices. Thank you.

Celebration Foundation’s Social Media Guide

Welcome to Celebration Foundation! We are so excited to have you on the team. Below you will find our current brand guidelines (FY 2020–21) — including who we are, our team, how we connect, rules of engagement, and our overall best practices.

We will begin by going through each of these elements before moving into our specific social media platforms.

Thank you for taking the time to get to know our company!

Who We Are

Building Better Community
Celebration Foundation offers many programs, initiatives, and volunteer opportunities for residents of the town of Celebration and greater Osceola County.

Our Team

Celebration Foundation was founded in 1996. We promote community engagement and are committed to the arts, culture, and education. Though Celebration Foundation has a small staff, a dedicated Board of Trustees and committed volunteers make it possible for Celebration Foundation to engage in the programs and initiatives we promote.

Celebration Foundation is made up of a results-oriented group of Celebration and Osceola County neighbors that identifies the needs in the community and takes action to address them. Through a variety of volunteer, civic, and community betterment programs, Celebration Foundation promotes a sense of belonging and nurtures a strong spirit of service.

Our team provides the upmost support for the community and all its needs.

How We Connect

Celebration Foundation has two main platforms: Facebook and Instagram. The provided information is intended for both platforms. We will discuss the specifics of each later in this guide.

Facebook: @Celebration.Foundation
Instagram: @Celebration.Foundation

Brand Guidelines

Brand Archetype — what makes us, us
We are the CAREGIVER.
We care for our residents.
We care for our volunteers.
We care for the elderly and youth.
We care about our town.
We care to build better community.

Target Audience — who we’re trying to reach
Celebration Foundation has multiple target audiences all within the range of the young (high school volunteers, ages 15–18) and the young at heart (town’s elderly population, ages 70+).

One of Celebration Foundation’s many initiatives is Thriving in Place — a program that helps seniors age from the comfort of their own home. You will learn about this program as you learn more about our organization.

Brand Voice — how we speak
Celebration Foundation’s voice is well respected by the community. It puts the community and its people above all by kindly and professionally showcasing resident support and volunteer opportunities.

Hashtags
#CelebrationFoundation
#CFCares

Emojis
💗 — Growing Heart
🏡 — House with Garden

Note: No other hashtags are permitted — unless posting with a trending topic. Other emojis are permitted; however, the Growing Heart and House with Garden should always be considered first.

Best Practices

Those writing on behalf of the Celebration Foundation should always:
-Be personable
-Be approachable
-Be kind
-Be caring
-Use second person (you/your)
-Use proper grammar and spelling
-Use contractions (don’t/doesn’t)
-Use the Oxford comma (controversial, we know)

Those writing on behalf of the Celebration Foundation should never:
-Show disrespect to others
-Use an abbreviation (with the exception of WINGS)

Rules of Engagement

How to handle member/volunteer interactions:
-Always treat others with respect
-Don’t answer until you know the answer
-When in conflict, answer publicly but handle privately

How to handle communication with other nonprofits:
-Always treat others with respect
-Boost each other up; never bring each other down

When sharing photos or content not owned by the Celebration Foundation outside of social platforms, credit source with:
-First name
-Last name (with granted permission)
-Title: resident/member/volunteer

FACEBOOK

Post Guidelines

-The Celebration Foundation’s Facebook platform is to be used as a professional resource and promotional tactic to obtain members and volunteers. Think clearly before posting.
-Static posts should be shared 4x/week (M,T,R,F)
-Weekly posts should be shared at peak times: 8 a.m., 10 a.m., noon, 5 p.m., or 6 p.m.
-Static posts should include at least one photo or video
-Static posts should feature helpful information and upcoming events
-Static posts should include a well-thought caption; *80 characters or less
-*Captions may exceed 80 characters when describing a Foundation program or event recap
-Static post captions should include a call to action
-Static posts should never be shared to Facebook story

This is a good example of a photo post.

Visual Guidelines for Facebook graphics

Visual graphics should be designed in Canva, in Celebration Foundation’s designated font styles, colors, and sizes. Social graphics should always use a blend of brand colors. Always link to website in graphic post’s caption.

Font Styles
-Main Font: League Spartan
-Secondary Font (for social only): Playfair Display

Font Colors
-Main Color: Celebration Teal (#00A1B3)
-Secondary Color: Town Center Gold (#F6B737)
-Neutral Color: Grey Sky Grey (#5E5E5E)
-Other: White (#FFFFFF)

Font Sizes
-Headers: Size 26–30, depending
-Body Text: Size 22–24, depending

This is an example of a poorly designed post. Never upload a screenshot of a web page with lengthy text.

This is an example of a well designed text post. The caption is informational and includes the designated hashtags and emojis.

Photos

-Never post a photo of an unhappy person. It’s our job to make the community smile!
-People in photos can be posed or candid
-Photo captions should include designated Celebration Foundation hashtags and emojis
-Photo should credit photographer if not Foundation staff, member, or volunteer

[Instagram content to go here; not required for assignment]

Please let your supervisor know of any questions you have at this time. We thank you again for taking the time to get to know Celebration Foundation.

References

• Celebration Foundation. “Who We Are.” https://celebrationfoundation.org/who-we-are/.
• Facebook: Celebration Foundation. (2021, May 11). Tuesday Sweet Treat. Retrieved from URL.
• Facebook: Celebration Foundation. (2021, May 15). Virtual Book Drive check presentation. Retrieved from URL.
• Facebook: Celebration Foundation. (2021, May 22). Community Heart Sign Challenge. Retrieved from URL.
• Template: Virtual Book Drive. (2020). Canva post by Jennifer DiDomenico.
• Thriving in Place image. “Volunteer.” https://celebrationfoundation.org/volunteer/